Luxgen – Rare fruit you may never see

M7 4Luxgen was established in 2009 by Yulon. This is Yulon’s second attempt at creating a Taiwanese designed car for the mainstream. Their last attempt was the Yulon Feeling sedan, which failed miserably when it was on sale from 1987-1994.  For years Yulon built cars for it’s local partner Nissan, which is considered a very successful venture. However, Yulon wanted to use their design and building know how to create their own brand. This is where Luxgen comes in; it combines the words Luxury & Genius. The focus of their cars is not just style, but also luxury appointments such as quality materials to plush leather seating. Technology ranges from blind spot detection, backup cameras, and night vision. The infotainment system is supplied by local smartphone maker HTC.

Most of you probably have never heard of Luxgen nor will you ever see on in person. Luxgens are only sold in China, Taiwan, and Russia, plus a few ASEAN countries.  Manufacturing output and sales of its models are less than 100,000 vehicles annually, which make them even more rare! When you compare that to global players Ford, Toyota, VW, Nissan, etc. their sales are in the millions and are sold in hundreds of countries, which does indeed make Luxgen rare fruit.

The M7 and U7s are powered by a 2.2L I-4 MEFI turbocharged engine developed by ChungHwa Engine Corp. and tuned by Delphi. The turbocharger is supplied by Garrett and powers the engine up to 173 hp with 200 lb·ft of torque at 2,500 to 4,000 rpm.  The S5 and U6s both use a choice of a 1.8-liter turbocharged engine or an 2.0-liter 4-cylinder turbocharged engine putting out 175hp (2.0L) and 150 hp (1.8L).

Luxgen does cover all segments in the market; crossovers, minivans, and sedans. Luxgen even has an electric vehicle based on their M7 MPV (minivan).

Luxgen’s models are as follows:

M7 MPV:

M7 1M7 2M7 3M7 5
U7 crossover:

U7 1 u7 2U7 3U6 1
S5 sedan:

S5 2 S5 3S5 1
U6 crossover:

U6 2 U6 3U6 4
Luxgens are indeed stylish, but will they ever make it to America? Styling and driving dynamics may not help sell cars. The American auto market is very competitive and its quite hard for a small company like this join the fray without capital or a dealership network, but look at how Tesla was able to start small and become big. Luxgen will need to be competitive on pricing to win consumers. We’ll have to wait and see.

Read my Luxgen vehicle test drives:

Luxgen S5 Turbo sedan review

Luxgen U6 Crossover Eco Hyper review

Luxgen S3 Cross sedan review

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