After decades of absence the Ford Escort nameplate is back. On November 21, 2017 the Escort officially went on sale at local Ford dealers across the island. Although, new for the Taiwan market, the new Escort has been on sale in China since 2015. This Escort is a slotted in between the Fiesta and the Focus. The Escort nameplate was last seen in the USA in 2002 and was replaced by the Ford Focus lineup. In Taiwan, the Fiesta sedan was discontinued at the end of the 2014 model year and only the Fiesta hatchback remains, so essentially the new Escort helps fill the void.
The new Ford Escort comes with many standard features such as ABS, ESC and more airbags (6 airbags standard, Vios only has 2 airbags and ABS is optional). Optional tech features include backup camera and GPS navigation. This car gives the consumer value for their money and its spacious for the whole family. The Ford Escort nameplate and heritage is not really well-known in Taiwan, although US model Escorts were sold in Taiwan in the 1980s. It remains to be seen how well this new Escort does locally.